The Red Wing Way Book

The Red Wing Way Book.

by Dave Kenney

Rare archival photographs and portraits of prominent figures bring the remarkable history of the Red Wing Shoe Company to life. They trace the company's journey from a small manufacturer in Minnesota to a globally renowned shoe brand.

Valued worldwide for quality, durability, and artisanal craftsmanship, Red Wing has weathered economic crises, world wars, and shifting markets, remaining true to its values, investing in its community, and adapting to the changing needs of its customers.

Founded in 1905, the company built its reputation on making reliable shoes for workers, service members, hunters, and outdoor enthusiasts. Through innovative marketing strategies, the expansion of its retail business, and its steadfast commitment to artisanal quality developed Red Wing from a regional company into an international brand. In more recent times, the brand's iconic boots have also found a new audience in fashion and streetwear culture.

With historical catalogs, photographs, fashion photography, and stories from employees and customers, this book offers a multifaceted look at one of America's most storied family businesses. Portraits of famous figures and insights into the art of bootmaking add depth to the narrative.

Award-winning author Dave Kenney paints a compelling, comprehensive picture of a company that was willing to take risks, remained always connected to its community, and has created a legacy that endures to this day.