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The Heritage Post No.50 Summer 2024

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The Heritage Post No.50 Summer 2024

It feels like there are already 10,000 magazines, so why another one? Because we miss that one! Maybe you miss it too? One that is different, that goes deeper, that doesn't portray illusions and that simply runs against the clock in these fast-moving times.

This is a magazine that is very unconventional, but was created with a lot of dedication and passion. It runs counter to trends and fashion, and focuses on brands and products that you may not yet know but should definitely get to know. Why now? Because it's about time. We are surrounded by mass products, fashion hypes, frozen food, Swedish interior design. Short-lived and usually pretty boring. Or it's about superficial luxury and status symbols, fashionable trends and expensive, because hip, brands. Which doesn't always have to have anything to do with quality. Most people go along with it, follow along, imitate, because they only understand what is worn by the masses and propagated by fashion magazines. Authentic is something else. And none of this has anything in common with originality and exclusivity. But where are the products that are connected to a story, a passion, a craft?

They exist. That's the beauty of it. And they've usually been around for quite a long time. That's probably the amazing thing. The jeans you're missing are deep blue, made of the best cotton and will last for many years. The shoe you're looking for may have been made exactly the way you can buy it today for 100 years. Made of the best leather, with the best knowledge, in a long tradition of craftsmanship. The watch you're imagining may have had its design for half a century and, just like the jeans and the shoe, will become more valuable and beautiful over the years.

They give their best all year round, you can expect the same!

With this men's magazine we want to make it easier for interested people to find and understand such products. In this respect, it is definitely a didactic magazine that wants to help products to be appreciated again, production methods and prices to be understood and the reader to form their own opinion and style. With this magazine we want to present a consistently good style in all areas of life. We will show you special things, new products as well as almost forgotten ones, vintage products that are becoming more beautiful and developing individuality.

Just like us men… sometimes.


Heine Min Jung /Barefoot shoes /Atelier Bleu de Cocagne /OAS /Heimat /Lewis Leather/ Jeans Dottore Bianchi /UBCO /Microlino /Ren Jo /Wiesner knives /100/200 Kitchen/ Kobe beef /Champagne glasses by La Rochère Knipex /Michel Vaillant /Nike Air Jordan 1

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